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April 29, 2025

Motivation - Towards or Away

Are You Motivated By Pain or Purpose?

We all want to make positive changes—eat better, set boundaries, pursue dreams. But if you’ve ever started strongly only to lose momentum, it might not be a lack of discipline—it might be your type of motivation.

This post is an exploration of the difference between away-from and towards motivation, how they affect our behaviour, and how to use them more effectively.

What Are ‘Away-From’ and ‘Towards’ Motivation?

Away-from motivation is driven by discomfort or fear.

You act because you want to escape something: a toxic job, a difficult relationship, poor health, shame, overwhelm.

It gets things moving.


But once the immediate pain fades, so can your momentum

Towards motivation is driven by desire, purpose, or values.

You act because you’re drawn to something better: creativity, freedom, health, peace, contribution.

It aligns with your longer-term goals
But it can feel less urgent in the short term

Why This Matters:

Understanding your motivation style can help you:

  • Avoid burnout from chasing relief
  • Stay engaged even when things get hard
  • Make decisions that reflect your true values, not just your fears

You can find out more about your values in my free

downoad that you can get here

Common Signs of Each Type of Motivation:

Away from Motivation

"I need to get out of this situation"

Driven by anxiety

Motivation dips once discomfort eases

Feels like survival

Towards Motivation

"I want to grow into this version of myself"

Driven by inspiration or clarity

Motivation builds over time

Feels like creation

What If You Use Both?

That’s the sweet spot.
Use away-from motivation to spark change, and towards motivation to sustain it.

Example:

“I want to stop people-pleasing because it’s exhausting (away-from), and because I value authentic connection and self-respect (towards).”

My own personal one is "I go the the gym to avoid the wheelchair the surgeon told me I would need, and because I want to be as fit and able as I can be for my little grandson"

How to Shift Gears When You Get Stuck:

  1. Notice what’s driving you
    Ask: Am I running away from something or moving toward something I care about?
  2. Identify what you truly want
    What does “better” actually look and feel like for you?
  3. Ground it in values
    If you're shifting habits, link them to what matters most to you (freedom, creativity, peace, etc.).
  4. Check in regularly
    Motivation shifts—stay connected to your “why,” especially when things get easier or harder.

Final Thoughts:

There's no "wrong" motivation—both serve a purpose. But when you start to harness both with awareness, you're more likely to create changes that last.

Understanding your partner's motivation can help you in your relationship.

Havenings Technique Certified Practitioner Sue WoodriffeMeta Health InternationalEFTi Accredited-Advanced-Practitioner-SealEFT Matrix reImprinting Sue WoodriffeAdvanced BLAST Logo_2018
Please note I am not a medical doctor and cannot diagnose physical or mental health conditions. Neither can I prescribe or advise on medication.
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